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Future waves newsletter Vol.3
MPs Call for Total Ban on Smartphones for Under-16s and School Mobile Phone Restrictions
The next government has been urged by MPs to consider a complete ban on smartphones for children under 16 and to legally prohibit mobile phone use in schools as part of efforts to reduce screen time for youngsters.
The House of Commons education committee made these recommendations in their report on the impact of screen time on education and wellbeing. The report also suggested raising the minimum age for opening a social media account to 16.
Robin Walker MP, the Conservative chair of the committee, highlighted the negative effects of excessive screen and smartphone use on the wellbeing of children and young people. Walker cited risks such as exposure to pornography and recruitment by criminal gangs via online platforms, emphasizing the need for the government to support parents and schools in addressing these challenges. He suggested that radical measures, like banning smartphones for under-16s, might be necessary.
Prime Minister Rishi Sunak has been considering a ban on selling smartphones to under-16s and increasing the minimum age for social media accounts. However, a planned consultation on these proposals has not yet been released.
The committee's report recommended that the next government collaborate with Ofcom, the communications regulator, to initiate a consultation on new measures for smartphone use. These measures would include a total ban on smartphones for children under 16, default parental controls on phones, and app store controls to prevent children from accessing inappropriate content.
Additionally, the report suggested that the government consider making a ban on mobile phone use in schools legally binding. In February, ministers issued guidance for headteachers to prohibit mobile phone use during the school day. The report called for monitoring the impact of this ban and potentially enacting a statutory ban if the non-statutory approach proves ineffective within a year.
The report also recommended that the next government launch a consultation before the end of 2024 to reassess whether 13 is an appropriate age for children to access social media and provide their personal data. The report proposed that 16 would be a more suitable age for digital consent, considering other age-related legal thresholds in the UK.
Citing research, the report noted a 52% increase in children's screen time between 2020 and 2022 and that nearly 25% of young people use their smartphones in an addictive manner. It also referenced findings from the children’s commissioner for England, showing that 79% of children had seen violent pornography online by age 18.
Ofcom reported that a quarter of three- and four-year-olds in the UK now own a smartphone, and nearly all children have one by age 12. Additionally, half of children under 13 are on social media.
MPs stated that the evidence overwhelmingly indicates that the harms of screen time and social media use far outweigh the benefits for young children.
The campaign group Smartphone Free Childhood welcomed the report. Daisy Greenwell, co-founder of the group, praised the committee's conclusions, which align with the views of their 100,000-strong parent community.
However, Ian Russell, chair of the Molly Rose Foundation, whose 14-year-old daughter Molly took her own life after exposure to harmful material on social media, cautioned that bans could result in worse outcomes. He argued that the next government should focus on stronger regulation rather than outright bans to better protect children.
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MKBHD's Commencement Speech for the Class of 2024
In a departure from his usual tech-focused content, MKBHD recently delivered a commencement speech for the graduating class of 2024 at Stevens Institute of Technology, his alma mater. Reflecting on his own journey since graduating, MKBHD emphasized the importance of directing one's energy towards something they deeply care about.
Acknowledging the diverse backgrounds of the graduates, ranging from tech to business, MKBHD shared insights on finding passion and purpose. He encouraged the graduates to take a moment to appreciate their achievements and the journey ahead, drawing from his experience playing Ultimate Frisbee to highlight the significance of cherishing the present.
Offering advice for the future, MKBHD emphasized the power of excitement and purpose in driving success. He urged the graduates to ask themselves profound questions about their aspirations, stressing that making a meaningful impact becomes easier when fueled by genuine passion.
Highlighting that graduation marks not just an endpoint but the beginning of a series of personal milestones, MKBHD wished the class of 2024 continued success and growth. With humor and humility, he concluded by congratulating the graduates and imparting his best wishes for their future endeavors.
Here's to the class of 2024 and the many graduations yet to come!
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FutureWaves Team Explores Market Psychology at Prestigious Seminar
Recently, Mr. Karimi, CEO, and Mrs.Choubani, Marketing Manager of Future Waves, attended a seminar titled "Psychology of the Financial Market." The seminar was hosted by Mr. Halakoei, a prominent trader in the field of cryptocurrency, on May 18th at the Pendulum Hotel seminar hall in Manchester.
This seminar provided an opportunity to network with leading experts and managers in the financial and IT industries. We were able to engage in effective networking and acquaint ourselves with the latest trends and developments in the financial market, benefiting from the knowledge and experience of prominent specialists. Moreover, the presentations at the seminar offered new and innovative perspectives for improving our company's internal processes and marketing strategies.
The seminar helped us understand investor behaviors better through psychological analysis, enabling us to make more intelligent financial decisions. The outcome of these insights will enhance our marketing strategies and increase the company's efficiency.
The information and analyses provided by Mr. Holakouee will continue to assist us in making smarter and more strategic financial decisions. This will help in reducing financial risks and increasing the company's profitability.
Participating in such seminars boosts the management team's motivation and commitment to achieving the company's long-term goals. Learning from the successful experiences of others inspires the management team to continue their activities with greater energy and enthusiasm.
As the management team of Future Waves, we are always striving to keep our knowledge and skills up-to-date to provide the best services to our valued customers. We hope to take more effective steps towards the company's growth and development by leveraging the experiences gained from this seminar.
Review: iPad Air M2 vs iPad Pro M4 - Choosing Your Perfect Tablet
In the ever-evolving world of tablets, Apple continues to set the standard with its iPad lineup. With the recent release of the iPad Air M2 and the iPad Pro M4, choosing between these two stellar devices can be quite the conundrum. Let's dive into the key differences and similarities to help you make an informed decision.
Design and Display:
Both the iPad Air M2 and the iPad Pro M4 feature sleek designs with slim bezels and a premium build quality. However, the iPad Pro M4 boasts a slightly larger display size, ranging from 11 to 12.9 inches, compared to the iPad Air's 10.9-inch display. Additionally, the Pro model introduces Mini-LED technology in its larger variant, offering enhanced brightness and contrast for a more immersive viewing experience.
Performance and Power:
When it comes to performance, both tablets are powered by Apple's latest M-series chips, ensuring lightning-fast speeds and seamless multitasking. However, the iPad Pro comes equipped with the more advanced M4 chip, offering slightly better processing power and graphics performance compared to the M2 chip found in the iPad Air.
Features and Functionality:
One of the distinguishing features of the iPad Pro M4 is its ProMotion technology, which delivers a smoother and more responsive display with a high refresh rate of up to 120Hz. Additionally, the Pro model offers advanced camera capabilities, including a LiDAR scanner and improved low-light performance, making it ideal for creative professionals and content creators.
Price and Value:
While the iPad Pro M4 undoubtedly offers superior performance and features, it comes with a higher price tag compared to the iPad Air M2. Depending on your budget and specific needs, the iPad Air may offer better value for those who prioritize portability and everyday use, while the iPad Pro is a worthy investment for professionals seeking top-of-the-line performance and versatility.
Conclusion:
In the end, choosing between the iPad Air M2 and the iPad Pro M4 ultimately comes down to your individual preferences and requirements. If you're looking for a versatile and powerful tablet for everyday use, the iPad Air M2 offers excellent performance at a more affordable price point. However, if you require the absolute best in performance, display quality, and features, the iPad Pro M4 is the clear winner.
Whichever option you choose, rest assured that both the iPad Air M2 and the iPad Pro M4 deliver the exceptional quality and innovation that Apple is known for.
Happy tablet shopping!
Methods of increasing sales and revenue through content marketing
Content marketing involves creating and sharing valuable content to attract and engage an audience, ultimately driving profitable customer action. Its significance lies in its ability to establish credibility, foster trust, and build relationships with customers, leading to increased sales and revenue. By providing useful and relevant content, businesses can educate, inform, and inspire their target audience, ultimately driving them towards making purchasing decisions. This strategic approach not only enhances brand visibility and reputation but also cultivates customer loyalty and long-term profitability.
Methods of increasing sales can include:
1.Strategic Pricing
2.Effective Marketing Campaigns
3.Enhanced Customer Experience
4.Product Diversification
5.Customer Loyalty Programs
6.Strategic Partnerships
7.Optimized Online Presence
8.Data-Driven Insights
9.Etc
Strategic pricing is a unit of business strategy that utilizes price as a tool to achieve its objectives. With various pricing strategies such as competitive pricing, discounts, and bundling offers, businesses attempt to attract the market towards them and increase their sales. Additionally, strategic pricing can have a significant impact on retaining existing customers and attracting new ones. On the other hand, incorrect pricing may result in losing customers or facing failure in the competitive market.
Effective marketing campaigns are powerful tools for advertising and promoting the products and services of businesses. By utilizing audience targeting and diverse marketing tools such as social media, email marketing, and collaboration with influencers, effective marketing campaigns can help businesses attract customer attention, increase sales, and enhance brand awareness. Moreover, by using data analysis tools, one can improve the performance and efficiency of marketing campaigns and devise more strategies to reach new customers.
Successful examples of companies that have used content marketing strategies include:
1-Cisco
Cisco has always actively used content marketing examples worldwide and social media to measure its marketing activities. However, the Cisco marketing team was unsure of the effectiveness of this strategy until they promoted one of their new products on social media. Since a few years ago, Cisco has started a new method and decided to measure the return on investment through content marketing and social media. After a while, the implementers of this plan were amazed that they were able to achieve their goals with $100,000 less than their advertising forecast. LaSandra Brill, Senior Global Social Media Manager at Cisco, says the company will use these results as the basis for launching future products.
2-Toshiba
While content marketing is recognized as a B2C (business-to-consumer) marketing strategy, Toshiba has proven that content marketing can help B2B brands attract customers from around the world. In 2011, the brand created the "Smart Community" to increase awareness of its renewable energy solutions. They optimized their site for the keyword "smart community" and invested heavily in site optimization to improve their site ranking.
This effort proved significantly effective, and the Smart Community campaign attracted 160,000 followers worldwide through LinkedIn. Toshiba has also undertaken another effective content marketing initiative in attracting new customers. Recently, Toshiba Medical collaborated with a renowned economist to educate its customers on the intricacies of patient protection legislation, cost-effective care, and other medical issues, positioning itself as a leader among its competitors.
3-DemandBase
DemandBase is a provider of marketing technology and one of the examples of content marketing worldwide, specializing in providing services to B2B brands. The company recently aims to attract new customers for each of its advertising platforms through whitepapers, infographics, SlideShare, and virtual conferences. According to Top Rank Blog report, the company managed to attract 1700 new customers and engage with 124 attendees of its virtual conferences through content marketing, thereby achieving revenue of over one million dollars. As a marketing technology company, DemandBase has spent a lot of time optimizing its content marketing strategy. Rash Balic, the Senior Content Marketing Manager of the company, presented a report on the evolution of DemandBase's content marketing strategy on the company's website. Balic also mentions regularly attending Content Marketing World to learn more about the best practices used in the industry to improve overall strategies.
Therefore, we conclude that utilizing content marketing methods to increase sales and revenue is highly crucial because: By offering valuable and engaging content, audiences are drawn to the brand and establish a closer connection with it. Presenting useful and committed content demonstrates the effectiveness of the brand and enhances customer trust. Through content marketing, advertising costs are reduced. This helps companies strengthen their brands and subsequently boost their sales and revenue.
Microsoft Unveils Redesigned Surface Laptop and Surface Pro: Key Highlights
Microsoft has unveiled its revamped Surface Laptop and Surface Pro, showcasing notable enhancements and new features.
Surface Laptop
The redesigned Surface Laptop now features thinner bezels and comes in two display sizes: 13.8-inch and 15-inch. This new design offers a sleek and modern look, providing users with more screen space.
In terms of performance, the latest Surface Laptop models are reported to be over 86% faster than the Surface Pro 5. The 15-inch variant stands out with impressive battery life, offering over 22 hours of local video playback, surpassing both the Surface Laptop 5 and the MacBook Air. Additionally, these laptops support Wi-Fi 7, ensuring faster and more reliable internet connectivity.
The new display features HDR and Dolby Vision IQ, delivering vivid and dynamic visuals. Integrated Studio Cameras in the bezel eliminate the need for a notch, creating a seamless design. The keyboard now includes a dedicated Copilot key for enhanced productivity, and the touchpad offers haptic feedback, aligning with the latest modern systems.
With a display brightness of 600 nits, the Surface Laptop is the brightest Microsoft has ever produced, complemented by a P3 color gamut for a wide color range.
Surface Pro
The new Surface Pro also boasts much thinner bezels, giving it a sleek and modern appearance. It offers up to 90% faster performance compared to the Surface Pro 9.
One of the standout features is the new Quad HD front-facing Studio Camera, similar to the one on the Surface Pro 10 for Business, promising superior video quality for conferencing and content creation.
The new Flex Keyboard can fold on its back, allowing users to type while it is disconnected from the Surface tablet. This keyboard includes a bold typed keyset, previously seen on business models, and the Surface Slim Pen sits at the top of the keyboard for convenient storage and accessibility.
Copilot+ AI PC Initiative
Microsoft’s new Copilot+ AI PC initiative includes new Surface devices and partner systems powered by Qualcomm’s Snapdragon X Elite chips. The company has announced significant improvements in Windows 11 to better support Arm-based hardware and AI.
This includes a new kernel, compiler, and an emulator named “Prism” for running older x86 and x64 apps. These updates aim to address previous issues with Windows on Arm, potentially resolving the company’s long-standing challenges with this platform.
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Tesla Requests UK Court to Proceed with 5G Patents Lawsuit
LONDON, May 23 (Reuters) – Tesla (TSLA.O) urged a London court on Thursday to allow its lawsuit against U.S. technology company InterDigital and a patent licensing platform to proceed, as the automaker seeks a patent license in preparation for launching 5G vehicles in the UK.
Elon Musk's company has taken legal action against InterDigital (IDCC.O) and Avanci – a platform that licenses patents from multiple owners, primarily for automotive applications – in London's High Court. Tesla is requesting the court to establish the fair, reasonable, and non-discriminatory (FRAND) terms for a license to use patents held by various patent holders, including InterDigital, and licensed through Avanci, for its upcoming 5G vehicles.
InterDigital and Avanci argue that the case should be dismissed, asserting that any litigation should be conducted in the United States, not London. Thomas Raphael, representing InterDigital, told the High Court that Tesla's primary objective is to secure a license on FRAND terms to utilize the patents. "That is a license InterDigital cannot grant and cannot make Avanci grant," he stated. Avanci also contends that Tesla has no contractual rights against it.
Tesla, whose lawyers noted in court filings that the company "plans imminently to launch 5G vehicles in the UK," claims that Avanci's licensing demands are excessive and that the platform is refusing to negotiate. "Avanci makes a basic demand of $32 per 5G-connected vehicle, which is more than double the rate being paid by Tesla and most other vehicle manufacturers for a 4G vehicle," said Tesla's lawyer, James Segan, in written arguments. He added that Tesla is entitled to have the High Court determine the FRAND terms for a global license to use InterDigital's patents.
London's High Court has previously granted global FRAND licenses, supported by a landmark Supreme Court ruling in 2021.
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Elon Musk's xAI Secures $6 Billion in Series B Funding
Elon Musk's AI startup, xAI, announced on Sunday that it has raised $6 billion in a Series B funding round. This round included backing from prominent investors such as Andreessen Horowitz and Sequoia Capital, among others.
The competition in the AI sector is intensifying, with numerous investors making substantial investments in startups aiming to rival market leaders like OpenAI.
While xAI did not disclose its post-funding valuation, media reports have previously estimated the company's value to be between $18 billion and $24 billion. Reuters was unable to independently confirm this valuation with xAI.
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EU Data Protection Board Says ChatGPT Still Falls Short on Data Accuracy Standards
BRUSSELS, May 24 (Reuters) - OpenAI's attempts to reduce factual inaccuracies in its ChatGPT chatbot have not yet achieved full compliance with European Union data regulations, according to a task force from the EU's privacy watchdog.
While the measures implemented to comply with the transparency principle help avoid misinterpretation of ChatGPT's output, they do not fully satisfy the data accuracy principle," the task force stated in a report published on its website on Friday.
The task force was established by Europe's national privacy watchdogs last year, following concerns raised by national regulators, led by Italy's authority, regarding the widely-used AI service.
OpenAI did not immediately respond to a Reuters request for comment.
The report noted that investigations by national privacy watchdogs in various member states are ongoing, making it premature to provide a comprehensive description of the findings. The current conclusions represent a 'common denominator' among national authorities.
Data accuracy is a fundamental principle of the EU's data protection regulations. The report highlighted that due to the probabilistic nature of ChatGPT's system, the current training approach can result in biased or fabricated outputs. Additionally, end users are likely to regard ChatGPT's outputs as factually accurate, including information about individuals, regardless of their actual accuracy.
Reporting by Tassilo Hummel, additional reporting by Harshita Varghese; Editing by Benoit Van Overstraeten and Emelia Sithole-Mataris
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